Saul bass was an American Graphic Designer, He was born in 1920, and originally brought up in New York. He was known for his motion picture title sequences. Saul is also remembered for the most iconic icons in north America such as; The bell telephone logo. He designed title sequences for 40 years. In 1958'a Vertigo, his first title sequence for Alfred Hitchcock, Bass shot an extreme close-up of a woman's face and then her eye before spinning it into a sinister spiral as a bloody red soaks the screen. 1959's North to Northwest, the credits swoop up and down a grid of vertical and diagonal line like passenger stepping off elevators.

Here are some of the title sequences;

Pyscho,

It's a Mad, Mad, Mad, Mad world,

The war of the roses and

Goodfellas.

"My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it" - Saul Bass