Audience

Producers need to ensure that the film reaches the audience it's intending for. All films will have some sort of markteing campaign attached to them such as; Posters, print advertisments and trailers.

Audience research is a major part of any media company, using questionnaires. Media producers bascially want to know the income/bracket status, age, gender, race, location.

Mainstream- is the largest and highing selling films, and are sometimes considered the lowest form of cinema.